Phase 3: CONVERT
Visibility without conversion
is just a marketing expense.
The short answer: The CONVERT phase builds the website and follow-up system that turns search visibility into scheduled calls. Fast Astro sites, GoHighLevel lead capture, and missed-call text-back — so every visitor and every caller gets a response before they dial your competitor.
What we build
Three ways to start — all begin with a free audit.
Starter
Review & Follow-Up
$497–$997
setup + GHL plan
The two highest-leverage systems first: automated review requests and missed-call text-back. Most contractors see measurable results within 30 days.
- GHL subaccount setup
- Missed-call text-back (under 2 min)
- Automated review request sequence
- GBP optimization
- 30-day check-in
Core
Contractor Lead Site
$1,500–$3,500
setup + monthly retainer
A full local authority site built for your trade and service area, paired with the Starter systems. This is what turns Google into a consistent lead source.
- Everything in Starter
- Custom Astro contractor site
- Local SEO architecture
- Service + location pages
- GHL lead pipeline
- Monthly reporting
Monthly
Local Growth Plan
$500–$1,500
per month
Ongoing management of your local presence — new service pages, review momentum, GBP updates, and monthly reporting.
- Monthly content additions
- GBP management
- Review strategy
- GHL maintenance
- Monthly performance call
Every package starts with a free site and GBP audit — we only build what actually moves booked jobs.
The stack
Built fast. Built to rank. Built to last.
Astro
Zero-JS static output, sub-second load times, schema-first architecture.
Tailwind CSS
Utility-first design system — consistent, mobile-first, fast to ship.
GoHighLevel
CRM, forms, missed-call text-back, reviews, pipeline, booking.
FAQs
Common questions about websites & lead capture
What makes a local service website actually convert?
Speed, clarity, and a frictionless path to contact. A local service site converts when it loads fast on mobile, states the service and location clearly above the fold, shows trust signals (reviews, credentials), and makes calling or submitting a form the easiest next step.
Why Astro for contractor websites?
Astro ships zero JavaScript by default, producing static HTML that loads in under 1 second on most connections. Faster load times mean lower bounce rates, higher Google rankings, and more visitors who actually see the CTA.
What is GoHighLevel (GHL) and why use it?
GoHighLevel is a CRM and automation platform purpose-built for local service businesses. It handles lead capture, missed-call text-back, review requests, pipeline management, and booking — replacing five separate tools with one system that actually connects.
What is missed-call text-back?
When a contractor misses a call, GHL automatically sends a text to the caller within 90 seconds: "Sorry we missed you — what can we help with?" It recovers 20–40% of leads that would otherwise call the next business on the list.
How long does it take to build a contractor website?
A standard contractor lead site — homepage, service pages, location pages, contact, and GHL integration — ships in 2–4 weeks depending on content readiness and client feedback speed.
Do I need a new website, or can my existing site be optimized?
Either. If the existing site is structurally sound, we optimize it for local SEO, schema, and conversion. If it's a poor foundation (slow, mobile-broken, no service architecture), a rebuild is faster and cheaper than patching a weak base.