Portfolio
Real Sites.
Real Clients.
Real Results.
A selection of authority sites I've built for local businesses across the Hudson Valley and beyond — shipped fast on Astro and Tailwind, deployed on Replit, engineered to rank.
Featured Builds
Ten sites. Ten markets.
One methodology.
Each site is custom-built around the client's business, industry, and local market — engineered to rank, designed to convert.
RETAIL / E-COMMERCE
The Flag Guys
Slate Hill, NY · Family-owned · American-made since 1977
The Context
A multi-generation American flag and flagpole manufacturer making and shipping quality flags from Slate Hill, NY to customers nationwide. 47 Google reviews, 4.8-star rating.
What I Built
A catalog-driven storefront with 6 product categories (U.S. Flags, State Flags, Military Flags, World Flags, Specialty Flags, Flagpoles & Hardware), conversion-focused product galleries, and review-integrated trust signals. Built for both retail browsing and local SEO discovery.
HOME SERVICES / CONSTRUCTION
Timber Design + Build
Hudson Valley, NY · 5.0 Google rating · 42 reviews
The Context
A design-build firm specializing in custom homes, whole-house renovations, and kitchen/bathroom remodeling. Serves Ulster, Orange, Dutchess, and Sullivan counties with a self-performing crew and in-house millwork.
What I Built
A multi-page service architecture with dedicated landing pages for each service line, schema-rich local SEO structure, professional photography integration, county-level service area pages, and a sales-driven contact funnel.
RETAIL / SPECIALTY GOODS
Hudson Valley Hot Tubs
Tivoli, NY · Handcrafted cedar · Cooperage tradition
The Context
A custom maker of cooperage-crafted cedar hot tubs, ice plunges, and decking, serving Dutchess, Columbia, Greene, Ulster, and surrounding counties. Artisan-made, naturally beautiful, built to last.
What I Built
A visual-first storefront highlighting craftsmanship through high-resolution imagery and product galleries. Includes a consultation booking flow, regional service area pages, and optimised local search positioning throughout the Hudson Valley.
PROFESSIONAL SERVICES / B2B
Cornerstone Services, Inc.
New Paltz, NY · Serving the Hudson Valley since 1998 · BBB A+ rated
The Context
A full-service direct mail company serving Ulster, Dutchess, and Orange counties since 1998. USPS-certified, 98% on-time delivery, working with 47 municipalities.
What I Built
A B2B credibility-driven site with embedded video introduction, integrated GHL webhook for instant lead capture, service breakdown architecture (data lists, design, printing, EDDM, mail prep, fulfillment), and trust-bar metrics throughout the page.
B2B / FORESTRY & CONSULTING
Environmental Forest Products
Hudson Valley & Catskills · Since 1991 · DEC-certified
The Context
A certified forestry consulting firm specializing in NY 480-a Forest Tax Law, land clearing, timber harvesting, and woodlot management. ~100 years of combined team experience serving six counties across NY, PA, and NJ.
What I Built
An industrial B2B site centered around a 60-second "Do You Qualify for NY 480-a Property Tax Reduction?" eligibility quiz that drives qualified leads, with service breakdowns, compliance/regulatory pages, and SMS opt-in workflows tied into GHL.
INSURANCE / FINANCIAL SERVICES
Canape Insurance Agency
Amsterdam, NY · Family-owned since 1960 · Three generations
The Context
An independent insurance agency in the Mohawk Valley, appointed with 30+ carriers including Travelers, Progressive, Safeco, NYCM, and Utica National. Founded by Vernon "Butch" Canape on Route 30, now in its third generation.
What I Built
A trust-driven multi-page site with full local SEO architecture — LocalBusiness, FAQPage, and BreadcrumbList schema across the site, dedicated service-line pages, location pages with Google Maps embed, sitemap generation, and DataForSEO-informed keyword targeting throughout.
INSURANCE / FINANCIAL SERVICES
Bashwinger Insurance
Amsterdam, NY · Independent · 50+ years
The Context
Fulton & Montgomery County's independent insurance experts, serving Amsterdam, Johnstown, Gloversville, and the wider Mohawk Valley with multi-carrier coverage and local claims support.
What I Built
A consultative lead-capture site centered around an interactive 10-step "Coverage Checkup" quiz that personalises recommendations and routes qualified leads. Service area architecture, multi-county landing pages, and a trust-bar credibility section.
INSURANCE / FINANCIAL SERVICES
Callahan & Hooey, Inc.
Corning, NY · Independent since 1989 · 1,000+ clients
The Context
The independent insurance agency that Corning, NY families and businesses have trusted since 1989. Shops 20+ carriers to place coverage built for how the Southern Tier actually lives, drives, and works.
What I Built
A regionally-positioned site with strong anti-national-brand messaging, animated product line callouts (Auto, Home, Commercial), partner carrier logo strip, and review-integrated social proof. Custom CSS animations for engagement, mobile-first responsive design.
REAL ESTATE / CASH HOME BUYERS
The Property Father
Long Island, NY · Nassau & Suffolk County · Cash home buyers
The Context
A trusted cash home-buying operation serving Long Island homeowners who need to sell fast. Handles inherited properties, divorce situations, foreclosure, and homes that need work — closing in as little as 24 hours with no fees or obligations.
What I Built
A high-converting lead capture site built around an instant cash offer estimator that takes home value and condition, live call tracking, a split-screen hero with inline lead form, service area architecture covering Nassau and Suffolk counties, and a live chat integration for immediate buyer engagement.
NONPROFIT / RELIGIOUS
First Presbyterian Church of Montgomery
Montgomery, NY · Sunday worship 10 AM · All welcome
The Context
A local congregation needing a complete digital home: worship information, ministries directory, events calendar, online giving, and visitor onboarding for newcomers.
What I Built
A full-feature multi-page church website with an "I'm New" funnel for first-time visitors, ministries pages, integrated events calendar, social media integration across five platforms, upcoming event countdowns, and online giving infrastructure.
